If you’ve been around here a while, you know I say this every year — but it bears repeating: Summer is one of the best times to show your donors a little extra love.

For most nonprofits, the pace slows down in summer. The calendar is (relatively) clearer. And it’s the perfect window to connect with your supporters before your fall and year-end campaigns come rushing in.

Because here’s the thing: Fundraising isn’t just about making the ask. It’s about building the kind of relationship that makes people excited to say "yes" when the time comes.